Prices By User Role for WooCommerce

Prices By User Role for WooCommerce is a WordPress plugin for stores that sell to more than one type of customer. It lets you assign different product prices to different WordPress user roles, so wholesale pricing and member discounts can coexist in one catalog. You can also hide prices from guests and control which products each customer group sees.

Key Features

• Role-based product prices – Each WordPress user role can be given its own price for a product, so the same item shows different amounts to different customer groups.
• Wholesale pricing – You can configure wholesale prices for trade customers as a separate pricing setup from your regular retail prices.
• Member discounts – Discounts can be applied for members, letting you offer reduced pricing to signed-in customers in a specific role.
• Hide prices from guests – Prices can be hidden from visitors who are not logged in, so only registered customers in the relevant roles see amounts.
• Visibility by customer group – Product visibility can be tied to customer groups, so certain roles see only the items meant for them.

Who Is It For

This plugin is for WooCommerce store owners who serve distinct customer groups, such as retail shoppers and wholesale buyers, or members and guests. It suits shops that need role-specific pricing, discounts, or product visibility without running separate storefronts.