Role Based Pricing for WooCommerce

Role Based Pricing for WooCommerce is a WordPress plugin that changes product prices according to user roles and individual customers. Prices can be set as a fixed amount or adjusted by a percentage or fixed markup or discount, and rules can be applied in bulk to selected products or categories. It also supports hiding prices and add to cart buttons for certain visitors.

Key Features

• Role and customer pricing – You can assign different prices to user roles and to individual customers, so each group or person sees their own price.
• Fixed, markup, discount pricing – A price can be set as a fixed value, or the existing price can be raised or lowered by a percentage or a fixed amount.
• Bulk pricing rules – Instead of editing products one at a time, rules let you change prices in bulk for chosen products or whole categories.
• Quantity limits – Each price setup can include a minimum and maximum order quantity, stopping customers from ordering beyond the set limit.
• Variation support – Prices can be configured separately for each product variation as well as for roles and customers.
• Hide price and add to cart – For logged-out visitors or selected roles, the price and add to cart button can be hidden and replaced with custom text or a custom button and link.
• CSV import and export – Pricing rules can be moved in and out of the store using a CSV file.
• Scheduled price rules – Every price rule can have a start date and an end date, so changes apply only during the period you choose.

Who Is It For

This plugin is aimed at WooCommerce store owners who sell to different groups, such as wholesalers, members, or specific business customers, and need each group to see its own prices. It suits shops that want to manage those prices through rules rather than editing products individually.