Master Popups – WordPress Popup Plugin for Email Subscription

Master Popups is a WordPress plugin for building popups aimed at email subscription and lead generation, with a visual builder, exit-intent triggers, and A/B testing.

Version4.0.0
Last UpdatedMay 19, 2026
TypeWordPress Plugin
LicenseGPL v2 or later
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100% GPL · Original files · Unlimited sites

  • Original, unmodified files — delivered exactly as distributed by the developer
  • GPL licensed — use it on unlimited websites, personal or client
  • Free updates — new versions appear here as soon as they are released
  • Verified downloads — every file is integrity-checked (SHA-256) before release

Distributed under the GNU General Public License. Not affiliated with the original developer; official support, license keys and developer-hosted services (such as one-click updates) are available only from the developer.

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Description

Master Popups is a WordPress popup plugin built for email subscription and lead generation. It lets you design popups visually, trigger them with exit intent, and test variations against each other. Targeting rules and email service integrations support conversion campaigns.

Key Features

  • Visual Popup Builder – You design popups in a visual builder rather than writing markup by hand.
  • Exit-Intent Triggers – Popups can be set to appear based on exit intent, so they surface as a visitor is about to leave.
  • A/B Testing – You can run A/B tests to compare popup variations within your conversion campaigns.
  • Multiple Popup Types – The plugin supports more than one kind of popup, so you can pick a format that fits the campaign.
  • Email Service Integrations – Popup signups can connect to email services, moving collected addresses into your mailing setup.
  • Targeting Rules – Targeting rules decide which visitors see a given popup, supporting more focused conversion campaigns.

Who Is It For

This plugin suits WordPress site owners and marketers who want to collect email subscribers and generate leads through popups. It fits teams running conversion campaigns that need visual popup design, exit-intent triggers, and testing.