$4.99 Free for Members
A WooCommerce plugin that sends advanced event and enhanced eCommerce tracking to your Google Analytics account, so you can see how shoppers move through your store.
| Version | 2.2.3 |
|---|---|
| Last Updated | June 12, 2026 |
| Type | WordPress Plugin |
| License | GPL v2 or later |
| Live Demo | View demo → |
100% GPL · Original files · Unlimited sites
- Original, unmodified files — delivered exactly as distributed by the developer
- GPL licensed — use it on unlimited websites, personal or client
- Free updates — new versions appear here as soon as they are released
- Verified downloads — every file is integrity-checked (SHA-256) before release
Distributed under the GNU General Public License. Not affiliated with the original developer; official support, license keys and developer-hosted services (such as one-click updates) are available only from the developer.
Secure checkout with PayPal · GPL licensed · Instant download
Description
WooCommerce Google Analytics Pro connects your store to your Google Analytics account and pushes detailed shopping events into it. Beyond basic pageview tracking, it records actions such as add to cart, checkout started, coupon use, refunds, and customer sign-ins. The result is reporting on your sales funnel, including Shopping Behavior and Checkout Behavior analyses.
Key Features
- Enhanced eCommerce tracking – Sends enhanced eCommerce data to Google Analytics so product, category, and checkout activity appears in your reports.
- Advanced event tracking – Records more granular shopper actions than the free integration, such as coupon changes and cart quantity changes.
- Checkout behavior reports – Supports Google Analytics Shopping Behavior and Checkout Behavior reports so you can see where customers drop off.
- Checkout option tracking – Sends the checkout choices customers make, such as the payment method selected, into your analytics.
- Refund and cancellation tracking – Logs order refunds and cancellations as events in Google Analytics.
- Customizable event names – Lets you rename each tracked event in the plugin settings and switch individual events off.
- User ID tracking – Tracks user IDs so your user counts in Google Analytics are more accurate.
- Exclude shop managers – Keeps shop managers and site admins out of your tracking data.
Who Is It For
This extension is for WooCommerce store owners who already use Google Analytics and want deeper insight into how customers browse, add items, and complete checkout. It suits shops that need event-level detail, refund and coupon tracking, and funnel reporting rather than basic pageview statistics.
