WooCommerce Drip

WooCommerce Drip is a WordPress plugin that links a WooCommerce store to a Drip email marketing account. It records sales events, updates subscriber lifetime value and purchased products, and adds a Customer tag for segmentation. Shoppers can opt in through a Subscribe checkbox on checkout and account registration forms.

Key Features

• Conversion Tracking – Each sale can optionally achieve a conversion goal in your Drip account, so email campaigns can react to real purchases.
• Lifetime Value Updates – The subscriber's lifetime value is refreshed after each order, showing total value across all their purchases rather than a single order.
• Purchased Product Tracking – Products a customer buys are recorded, so you can target broadcasts and campaigns at owners of specific products.
• Subscriber Tagging – Buyers are tagged as Customer in Drip, making it easy to separate actual customers from other subscribers.
• Subscribe Checkbox – An optional checkbox can be added to checkout and account registration, signing users up to a campaign you choose with custom text.
• Subscriber Name Sync – The name a shopper enters at checkout is written to the subscriber's name custom field in Drip.
• Sale Event Recording – Every sale is logged as an event in the subscriber's history, giving you a record to build workflows from.
• Translation Ready – The plugin is prepared for translation, so its text can be localized for different languages.

Who Is It For

This plugin is for WooCommerce store owners who use Drip for email marketing and want store activity such as purchases, lifetime value and product interest reflected in their Drip account. It suits marketers and developers building behavioral segments, automations and targeted campaigns from WooCommerce data.