Give – Google Analytics Donation Tracking

A Give add-on that connects your WordPress donation forms to Google Analytics so donation events, revenue, and conversion data are recorded there.

Version3.0.1
Last UpdatedSeptember 14, 2023
TypeWordPress Plugin
LicenseGPL v2 or later
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100% GPL · Original files · Unlimited sites

  • Original, unmodified files — delivered exactly as distributed by the developer
  • GPL licensed — use it on unlimited websites, personal or client
  • Free updates — new versions appear here as soon as they are released
  • Verified downloads — every file is integrity-checked (SHA-256) before release

Distributed under the GNU General Public License. Not affiliated with the original developer; official support, license keys and developer-hosted services (such as one-click updates) are available only from the developer.

Secure checkout with PayPal · GPL licensed · Instant download

Description

This is a Give add-on for Google Analytics donation tracking. It sends donation completion events, amounts, campaign attribution, and form performance metrics to Google Analytics, so fundraising results can be reviewed alongside the rest of your site data.

Key Features

  • Donation event tracking – Completed donations are sent to Google Analytics as events, so each gift shows up in your analytics reports.
  • Revenue and amounts – The value of each donation is passed along, letting you see donation revenue inside Google Analytics.
  • Campaign attribution – Donations are tied to the campaign that produced them, so you can tell which efforts led to gifts.
  • Form performance metrics – Data about how your donation forms perform is reported, helping you compare forms against each other.
  • Conversion data – Donation completions are recorded as conversions, so giving can be measured next to your other site goals.
  • Fundraising optimization – With donation data in Google Analytics, you can adjust fundraising based on what the numbers show.

Who Is It For

This add-on is for nonprofits and organizations already fundraising with the Give WordPress donation plugin who want their donation activity visible in Google Analytics. It suits teams that review campaign and form results in analytics to guide their fundraising decisions.